Tourism research / Gayle Jennings
- Bib ID:
- 1069934
- Format:
- Book
- Author:
- Jennings, Gayle, 1955-
- Description:
-
- Milton, Qld. : John Wiley & Sons, 2001
- xii, 452 p. : ill., maps ; 25 cm.
- ISBN:
- 0471342556 (paperback)
- Series:
- Wiley Australia tourism series.
- Summary:
-
Students studying tourism are required to study research techniques and methodologies as part of their tourism degree. For many students, the research process is not always linked to tourism, with many students assuming that research is more relevant to management, humanities and other disciplines. A major aim of this text is to encourage students to think more about the importance of research in tourism, appreciating the role that it plays in the tourism industry. Tourism Research introduces students to qualitative and quantitative research methodologies. The relationship of tourism research, its underpinnings, sources and methods, with the implications for tourism development, planning and management are clearly established and discussed. The professional role, usage and impacts of research are incorporated throughout the text to ensure students observe the diversity of research in the tourism industry.
- Full contents:
-
- 1. The role of research in tourism
- 2. Theoretical paradigms underpinning tourism research
- 3. Data sources for tourism research
- 4. The ethics of tourism research
- 5. Methodological considerations for tourism research
- 6. Qualitative methods and tourism research
- 7. Qualitative methods of data analysis
- 8. Quantitative methods and tourism research
- 9. Quantitative methods of data analysis
- 10. Tourism research proposals and reports
- 11. Conference presentations, posters and articles
- 12. The future of tourism research
- Appendix 1. Inboud and outbound tourism data
- Appendix 2. Selected international and Australian tourism organisations
- Appendix 3. Refereed English language tourism journals (1999)
- Appendix 4. Principles of ethical conduct
- Appendix 5. ANZALS Code of Ethics
- Appendix 6. A Table of random numbers
- Glossary of useful terms.
- Notes:
-
- Includes index.
- Bibliographical references.
- Subject:
- Tourism -- Research
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2001
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