The media equation : how people treat computers, television, and new media like real people and places / Byron Reeves & Clifford Nass
- Bib ID:
- 1582099
- Format:
- Book
- Author:
- Reeves, Byron, 1949-
- Online Version:
- Table of contents
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- Related Online Resources:
- Publisher description
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- Description:
-
- Stanford, Calif. : CSLI Publications ; New York : Cambridge University Press, c1996
- xiv, 305 p. ; 25 cm.
- ISBN:
-
- 157586052X
- 1575860538 (paperback)
- Summary:
-
In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places.
- Full contents:
-
- 1. The Media Equation
- 2. Politeness
- 3. Interpersonal Distance
- 4. Flattery
- 5. Judging Others and Ourselves
- 6. Personality of Characters
- 7. Personality of Interfaces
- 8. Imitating Personality
- 9. Good versus Bad
- 10. Negativity
- 11. Arousal
- 12. Specialists
- 13. Teammates
- 14. Gender
- 15. Voices
- 16. Source Orientation
- 17. Image Size
- 18. Fidelity
- 19. Synchrony
- 20. Motion
- 21. Scene Changes
- 22. Subliminal Images
- 23. Conclusions about the Media Equation.
- Notes:
- Includes bibliographical references (p. [257]-298) and index.
- Subject:
- Other authors/contributors:
- Nass, Clifford Ivar
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1996
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