- Bib ID:
- 1780826
- Format:
- Book
- Author:
- O'Keefe, Daniel J., 1950-
- Online Version:
- Table of contents only
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- Related Online Resources:
- Publisher description
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- Description:
-
- Newbury Park, Calif. : Sage Publications, c1990
- 270 p. ; 24 cm.
- ISBN:
- 0803933681
- Series:
-
- Current communication ; v. 2.
- Current communication, an advanced text series ; v. 2.
- Full contents:
-
- Machine derived contents note: Part One: Introduction
- Persuasion and the Concept of Attitude
- Part Two: Theoretical Approaches To Persuasive Effects
- Social Judgement Theory
- Information-Integration Models of Attitude
- Cognitive Dissonance Theory
- Theory of Reasoned Action
- Elaboration-Likelihood Model
- Part Three: Factors Influencing Persuasive Effects
- The Study of Persuasive Effects
- Source Factors
- Message Factors
- Receiver and Context Factors
- Attitudes and Actions
- The Attitude-Behavior Relationship
- Part Four: Compliance-Gaining Message Production
- Compliance-Gaining Message Production.
- Notes:
- Includes bibliographical references (p. 224-255) and indexes.
- Subject:
- Persuasion (Psychology)
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1990
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