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Jim Macnamara's public relations handbook : a practical guide to the planning, management and measurement of modern public relations by one of the industry's most respected leaders / Jim Macnamara
Bib ID 1922263
Format BookBook
Author
Macnamara, Jim R
 
Description Melbourne : Information Australia, c2000. 
xii, 290 p. : ill. ; 25 cm. 
ISBN 1863503137  1863503137 (Pbk)  1863503137 (pbk.) 
Notes

"The best of Public relations handbook for clubs & associations and Public relations handbook for managers & executives has been brought together in this new edition".

Bibliography: p. 287-290.

Subjects Public relations - Australia.  |  Public relations - Handbooks, manuals, etc.  |  Business communication.
Other authors/contributors Macnamara, Jim R
Also Titled

Public relations handbook

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    Details Collect From
    NL 659.2 M169
    Copy: pbk
    Main Reading Room (Australian Collection)
    N 659.2 M169
    Copy: pbk
    Main Reading Room (Australian Collection)

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    Members of Aboriginal, Torres Strait Islander and Maori communities are advised that this catalogue contains names and images of deceased people. All users of the catalogue should also be aware that certain words, terms or descriptions may be culturally sensitive and may be considered inappropriate today, but may have reflected the author's/creator's attitude or that of the period in which they were written.