- Bib ID:
- 2465621
- Format:
- Book
- Author:
- Woodruff, Robert B
- Description:
-
- Cambridge, Mass. : Blackwell Business, 1996
- xvii, 338 p. : ill. ; 22 cm.
- ISBN:
- 1557865531 (paperback)
- Full contents:
-
- 1. Achieving a Competitive Advantage Through Customer Value Delivery Strategies
- 2. Customer Value in Market Opportunity Analysis Processes
- 3. A New Perspective on Customer Value
- 4. Linking Customer Value to Customer Satisfaction
- 5. Know Your Customer Through Customer Value Determination
- 6. How Customer Value Determination Improves Business Decisions
- 7. Measuring Customer Value
- 8. Analyzing Customer Value Data
- 9. Measuring Customer Satisfaction
- 10. Analyzing Customer Satisfaction Data
- 11. Predicting Customer Value Change
- Appendix I: The Coding Process
- Appendix II: Identifying Strategically Important Customer Value Dimensions
- Appendix III: Customer Value Change Forecasting Techniques.
- Notes:
- Includes bibliographical references and index.
- Subject:
-
- Other authors/contributors:
- Gardial, Sarah, 1957-
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1996
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