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Deterministic purchase and stochastic brand choice in low involvement product categories / Franz L. Winter and John R. Rossiter
Bib ID 3042127
Format BookBook
Author
Winter, Franz Leopold
 
Description [Broadway, N.S.W.] : New South Wales Institute of Technology, 1987 
50 p. ; 30 cm. 
ISBN 0949110264 : 
Series

Working paper series (New South Wales Institute of Technology. Faculty of Business)

Notes

Bibliography: p. 35-38.

Subjects Brand choice - Mathematical models.  |  Consumers' preferences - Mathematical models.
Other authors/contributors Rossiter, John R  |  New South Wales Institute of Technology. Faculty of Business

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