Political campaign strategy : doing democracy in the 21st century / Stephen Stockwell
- Bib ID:
- 3673928
- Format:
- Book
- Author:
- Stockwell, Stephen, 1954-
- Online Version:
- Table of contents only
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- Description:
-
- Melbourne : Australian Scholarly Publishing, 2005
- x, 280 ; 21 cm.
- ISBN:
- 174097106X
- Full contents:
-
- Machine derived contents note: 1 Messing with the Fabric of Reality - Democracy and Spin 1
- 2 Language and Rhetoric - From the Tribe to the City 25
- 3 Manufacture of Fortune - Machiavelli and Modern Politics 45
- 4 Message Management - Position and Spin 66
- 5 Research - Quantitative and Qualitative 90
- 6 Managing the Media - Producing Effects 113
- 7 Advertising - From Dream to Reality 134
- 8 Direct Contact - From Door-Knocking to the Internet 152
- 9 Organisation and Fundraising - Managing the Machine 169
- 10 The Permanent Campaign - Layers of Government 189
- 11 Public Affairs - Lobbying and Activism 213
- 12 Campaigns and the Global - Birth of the Citizen Hacker 230.
- Notes:
-
- Includes index.
- Bibliography: p. 250-272.
- Subject:
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2005
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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