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NEO power : how the new economic order is changing the way we live, work and play / Ross Honeywill and Verity Byth
Bib ID 3721180
Format BookBook
Author
Honeywill, Ross
 
Description Carlton North, Vic. : Scribe Publications, 2006. 
xiv, 252 p. ; 24 cm. 
ISBN 192121502X : 
Notes

The authors spent five years surveying hundreds of thousands of respondents and examined more than 2000 social characteristics. They identified a new economic order, or NEO, who are charting a new course and reinventing the world.

Subjects Generation Y - Australia.  |  Intergenerational relations - Australia.  |  Consumer behavior.  |  Consumption (Economics) - Australia - 2001-  |  Australia - Social conditions - 2001-  |  Australia - Economic conditions - 2001-
Other authors/contributors Byth, Verity
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NEO power

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