-
You must be logged in to Tag Records
Organisational transformation through CRM implementation [electronic resource] : a descriptive case study / Carolyn Ye-Phern Chin, Melissa Ding, Chandana Unnithan
Bib ID 4459094
Format BookBook, OnlineOnline
Author
Chin, Carolyn Yephern
 
Online Access
Online Versions
Description [Geelong, Vic.] : Deakin University School of Information Systems, 2003. 
Series

PANDORA electronic collection.

School working papers (Deakin University. School of Information Systems : Online) ; SWP2003/04.

Technical Details

Mode of access: Internet via World Wide Web. Available at: http://www.deakin.edu.au/buslaw/infosys/docs/workingpapers/archive/working-papers-2003/2003-04-chin.pdf 

System requirements: Adobe Acrobat reader to access the document in PDF format 

Notes

Title from title screen (viewed on 11th August 2008)

Bibliography: p. [13-15]

Text.

Selected for archiving

Subjects Customer relations  |  Relationship marketing.  |  Marketing - Management
Other authors/contributors Ding, Melissa Soo  |  Unnithan, Chandana  |  Deakin University. School of Information Systems

In the Library

Request this item to view in the Library's reading rooms using your library card.

Details Collect From
Internet No requests available - Use Online Access Link in Record -

Order a copy

-

Copyright or permission restrictions may apply. We will contact you if necessary.


Members of Aboriginal, Torres Strait Islander and Maori communities are advised that this catalogue contains names and images of deceased people. All users of the catalogue should also be aware that certain words, terms or descriptions may be culturally sensitive and may be considered inappropriate today, but may have reflected the author's/creator's attitude or that of the period in which they were written.