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Clare McShane interviewed by Nikki Henningham in the Rural Women of the Year Award oral history project [sound recording]
Bib ID 4781060
Format AudioAudio, OnlineOnline [sound recording]
Author
McShane, Clare, 1948-, Interviewee
 
Online Access
Access Conditions Access open for research, personal copies and public use. 
Description 2010 
1 sound file (ca. 55 min.) 
Series

Rural Women of the Year Award oral history project.

Technical Details

Mode of access: Online. 

Summary

Clare McShane talks about her early life in N.S.W.; the early days in Oatlands, Tas. bringing up five boys on the farm; the need to value add to wool made on the property at Casavene; buying her first knitting machine, finding a partner, sourcing machine knitting wool; Coates Patons, Launceston; how her hobby changed status after the wool crash of the early 1990s, converting the hobby into a business; farming as a business; teaching aspects of business, training staff; creating a world class product, breaking into the Japanese market; developing the business, purchasing the factory in Oatlands (1995), inclusion of a cafe (2005); learning how to use CAD (Computer Aided Design); employing locals to be multiskilled in the industry; Italian boutique knitting; having to source Merino extrafine wool from overseas; the decline of the wool industry and the Australian apparel market; taxes and expense involved with using the wool symbol; Australian Wool Board; mentors.

McShane discusses travel to Scotland to study the cottage industry; submissions for funding development; winning Tasmanian Telstra Businesswoman of the year; living in Hobart, selling the property, their reasons for moving to Hobart; the importance of tertiary education for her children; fine tuning the business to move forward and keep it alive; the impact of the ABC Rural Woman of the Year Award; women in a male dominated industry, importance of recognising the validity of women's opinions; importance of Rural Youth Organisation; Agfest; external boards that she was involved with; working on internet hub projects, working with Brand Tasmania; her confidence in Tasmanian agriculture, the need for people to embrace the change; environmental advantages of living in Tasmania; how the future lies in niche industry; using communications technologies to advance your business eg. eBay; her forty years in Tasmania.

Notes

Recorded on 11 February 2010 at Oatlands, Tas.

Index/Finding Aid Note Timed summary (4 p.) and corrected transcript (typescript, 35 leaves) 
Subjects McShane, Clare, - 1948- - Interviews.  |  Rural Women of the Year Award - Tasmania.  |  Casaveen Knitwear (Oatlands, Tas.)  |  Businesswomen - Australia - Interviews.  |  Knit goods industry - Tasmania  |  Woolen goods industry - Tasmania.  |  Rural women - Tasmania - Interviews.
Occupation Business professionals.
Other authors/contributors Henningham, Nicola, 1960-, Interviewer

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Details Collect From
ORAL TRC 6174/2
Copy: Recording
Petherick Reading Room (Oral History) -
ORAL TRC 6174/2 (transcript)
Copy: Transcript
Petherick Reading Room (Oral History)
ORAL TRC 6174/2 (summary)
Copy: Summary
Petherick Reading Room (Oral History)

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Members of Aboriginal, Torres Strait Islander and Maori communities are advised that this catalogue contains names and images of deceased people. All users of the catalogue should also be aware that certain words, terms or descriptions may be culturally sensitive and may be considered inappropriate today, but may have reflected the author's/creator's attitude or that of the period in which they were written.