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Marketing the Arts [microform] : A Selected and Annotated Bibliography / Kent Nakamoto, Comp. and Kathi Levin, Comp
Bib ID 5376085
Format BookBook, MicroformMicroform, OnlineOnline
Author
Nakamoto, Kent, Comp
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1978. 
19 p. 
Summary

Compiled from the marketing, arts, and arts management literature, this selected list includes materials ranging from theoretical articles and reports of studies to practical guides for marketing techniques. It consists of three sections: Primary Sources, Secondary Sources, and Surveys. Of particular interest to the arts administrator, the first section covers six areas: (1) an overview of marketing and the arts; (2) audience development; (3) audience research; (4) audience characteristics, segmentation, and consumer behavior; (5) pricing policy; and (6) promotion. References focusing on marketing in other arts-related fields, such as arts in education or community arts agencies, are listed under Secondary Sources. In the final section, some major attitude, participation, and economic impact studies are cited. (FM)

Notes

Availability: ACUCAA, P.O. Box 2137, Madison, WI 53701 ($4.00, non-members; $3.00, members).

Sponsoring Agency: National Endowment for the Humanities (NFAH), Washington, DC.

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Administration.  |  Annotated Bibliographies.  |  Art.  |  Audiences.  |  Fine Arts.  |  Marketing.  |  Publicize.
Form/genre Reference Materials, Bibliographies.
Other authors/contributors Levin, Kathi, Comp., author  |  Association of Coll., Univ. and Community Arts Administrators, Inc., Madison, WI
Available From ERIC 

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Members of Aboriginal, Torres Strait Islander and Maori communities are advised that this catalogue contains names and images of deceased people. All users of the catalogue should also be aware that certain words, terms or descriptions may be culturally sensitive and may be considered inappropriate today, but may have reflected the author's/creator's attitude or that of the period in which they were written.