@COMMENT { BibTex package created from National Library of Australia Catalogue http://catalogue.nla.gov.au } @Book{ nla.cat-vn5439118, author = { Pavlik, John V. and Salvucci, Linda M., }, title = { Generics versus National Brands [microform] : An Examination of Frequency of Purchase and Consumer Perceptions / John V. Pavlik and Linda M. Salvucci }, publisher = { Distributed by ERIC Clearinghouse [Washington, D.C.] }, pages = { 25 p. }, year = { 1984 }, type = { Book, Microform, Online }, url = { http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED243136 }, language = { English }, subjects = { Advertising.; Attitudes.; Comparative Analysis.; Consumer Economics.; Media Research.; Public Opinion.; Purchasing.; Brand Name Products - Generic Products }, life-dates = { 1984 - }, catalogue-url = { http://nla.gov.au/nla.cat-vn5439118 }, }