TY - BOOK AU - Frith, Katherine T PB - Distributed by ERIC Clearinghouse TI - More Than We Bargained For [microform] : The Impact of Consumer Culture in Southeast Asia / Katherine T. Frith KW - Advertising. KW - Consumer Economics. KW - Consumer Protection. KW - Cultural Context. KW - Cultural Differences. KW - Cultural Influences. KW - Cultural Interrelationships. KW - Developing Nations. KW - Economic Development. KW - Foreign Countries. KW - International Trade. KW - Mass Media Effects. KW - Asia (Southeast) - Consumers - Culture Transmission KW - Adverse Impact - Advertising Agencies - Advertising Effectiveness - Business Role - Cultural Preservation - Multinational Corporations CY - [Washington, D.C.] N1 - ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (71st, Portland, OR, July 2-5, 1988). UR - http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED295269 PY - 1988 M1 - Accessed from http://nla.gov.au/nla.cat-vn5492004 ER -