Olympic tyres: Australian champions / Trompf
- Bib ID:
- 7012873
- Format:
- Picture
- Author:
- Trompf, Percy, 1902-1964, creator
- Related Online Resources:
- POSTER 2024-564 copy
- Description:
-
- [Ballarat] : F.W. Niven Pty Ltd., [between 1935 and 1937]
- 1 poster : colour ; 101 x 74.3 cm
- Summary:
-
Poster advertising vehicle tyres. Features a green bronze-like image of the ancient Greek statue 'The Discobolus', and its shadow, in brown, against a yellow background. The artist's signature appears lower left of the main image. The title appears in red lettering, edged with gold, in a dark brown panel at the lower edge. The printer's name appears lower right.
- Biography/History:
-
"Founded by Melbourne-born swimming champion and businessman (Sir) Frank Beaurepaire (1891-1956), the Olympic brand was one of the most successful Australian-made tyre products. After establishing a tyre retreading business, Advanx Tyre Repair Company in William Street, Sydney during 1920, Beaurepaire returned to Melbourne in late 1922 and opened a new business in Latrobe St, Beaurepaire Tyre Service, specialising in retreads. Beaurepaire established a tyre manufacturing plant in Cross Street, West Footscray in 1933. To capitalise on Beaurepaire's public image as an Olympic swimming hero, the firm was named the Olympic Tyre and Rubber Company. Production began in 1934 and the new firm survived despite fierce discounting by Dunlop and Goodyear as Olympic tyres soon gained a good reputation with motorists." —Australian National University Archives website, http://archivescollection.anu.edu.au/index.php/olympic-tyre-and-rubber-company, viewed 11 February 2016.
"...the tyres were used on race cars winning major events. Such was their success in motor racing that in 1935 a slogan was introduced: the tyres were “now naturally known as the Australian Champions” ..., and this wording was used during 1935-37. In 1938 the slogan was changed to “Australia’s Champions”, and by 1947 it had become “Champions of the Road”. Olympic Tyres consistently used advertising references to the spirit of the Olympic Games, as evidenced here with portrayal of the Discobolus sculpture." —Acquisitions documentation.
- Notes:
-
- Caption title.
- National Library of Australia's copy has edge tears and creases. The upper and lower edges have metal strips.
- POSTER 2024-564 copy Digital master available National Library of Australia
- Subject:
- Other authors/contributors:
- Olympic Tyre & Rubber Co
- Terms of Use:
- Copyright restrictions may apply.
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2034 [Creator Date of Death + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Artistic
- Presumed date of death of creator (latest date):
- 1964
- Published status:
- Published
- Publication date:
- 1937
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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