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Kiwi : the Australian brand that brought a shine to the world : a history of the Kiwi Polish Company / Keith Dunstan ; about this book, Hamish Ramsey ; [foreword by] Geoffrey Blainey
Bib ID 7326757
Format BookBook [text, still image, volume]
Author
Dunstan, Keith, author
 
Description Crows Nest NSW : Allen & Unwin, 2017 
©2017 
xviii, 250 pages, 102 pages of plates : illustrations (chiefly colour), facsimiles (chiefly colour), 1 genealogical table, colour maps, portraits (some colour) ; 30 cm 
ISBN 9781760297282 (hardback)
Summary

You probably have a tin of shoe polish tucked under the laundry sink bearing the little bird logo that has been in homes around the globe for over a century. Founded in Melbourne by William Ramsay in 1906, Kiwi is one of the most iconic and enduring international brands ever to have come out of Australia.One of Australia's best-loved journalists, Keith Dunstan tells the remarkable story of the Ramsay family and how they created and nurtured the Kiwi brand. Always quick to seize a marketing opportunity, the Ramsays sent Kiwi to England with the Anzacs in World War I, putting a brilliant shine on belts, bridles and leggings as well as boots. Soon there was a Kiwi factory in London, and in time Kiwi ran 24 factories worldwide, selling more than 250 million cans of shoe polish annually.In his inimitable warm and chatty style, Dunstan follows the fortunes of the Ramsay family as they built the Kiwi brand over the decades: business decisions good and bad, grand houses, the latest cars, constant travel, and their marriages, quarrels and friendships.He also tracks the clever advertising strategies that kept Kiwi in the public mind, including the notorious sign that caused traffic accidents in Richmond in the 1960s.Richly illustrated in full colour, Kiwi is the fascinating inside story of one of Australia's great families, as well as one of its great brands.'I have not previously read a business story or family history that is so pithy and observant, and written with such a mix of fun and seriousness. This is a co-publication between Allen & Unwin and the Ramsay family. The Ramsays are the direct descendants of the original founders of the Kiwi Polish Company.

Notes

Please note that this is a co-publication between Allen & Unwin and the Ramsay family. The Ramsays are the direct descendants of the original founders of the Kiwi Polish Company.

Inlcudes illustrations on endpapers.

Includes bibliographical references (pages 242-244) and index.

Subjects Ramsay family.  |  Kiwi Boot Polish Company -- History.  |  Shoe polish -- Australia -- History.  |  Family-owned business enterprises -- Australia -- History.  |  Shoe-polish -- Australia -- History.  |  Australian
Form/genre Biographies
Other authors/contributors Blainey, Geoffrey, 1930- writer of foreword  |  Ramsey, Hamish, writer of added commentary  |  Ramsay family, issuing body
Also Titled

Australian brand that brought a shine to the world : a history of the Kiwi Polish Company

History of the Kiwi Polish Company

Copyright information Copyright © Keith Dunstan Estate. 

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    NLq 2017-1256
    Copy: NL hbk
    Main Reading Room
    (Temporarily shelved at Main Reading Room - New book display)
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    Nq 2017-1359
    Copy: N hbk
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    Members of Aboriginal, Torres Strait Islander and Maori communities are advised that this catalogue contains names and images of deceased people. All users of the catalogue should also be aware that certain words, terms or descriptions may be culturally sensitive and may be considered inappropriate today, but may have reflected the author's/creator's attitude or that of the period in which they were written.