Catalogue Persistent Identifier
http://nla.gov.au/nla.cat-vn740088
APA Citation
Mallen, Bruce E. (1976). Understanding marketing channels. Bradford, Eng : M.C.B. Monographs
MLA Citation
Mallen, Bruce E. Understanding marketing channels / by Bruce Mallen M.C.B. Monographs Bradford, Eng 1976
Australian/Harvard Citation
Mallen, Bruce E. 1976, Understanding marketing channels / by Bruce Mallen M.C.B. Monographs Bradford, Eng
Wikipedia Citation
{{Citation
| title=Understanding marketing channels / by Bruce Mallen
| author1=Mallen, Bruce E., 1937-
| publisher=M.C.B. Monographs
| language=English
}}








