Alexander Wyclif Reed, also known as Clif Reed and A. W. Reed, (7 March 1908 - 19 October 1979) was a New Zealand prolific publisher and author.
With his uncle Alfred he established the publishing firm A. H. & A. W. Reed. As an author he was known most commonly as A. W. Reed. Reed wrote many books on topics such as myths, language and place names of both Māori and Australian Aboriginal cultures.
Members of Aboriginal, Torres Strait Islander and Maori communities are advised that this catalogue contains names and images of deceased people. All users of the catalogue should also be aware that certain words, terms or descriptions may be culturally sensitive and may be considered inappropriate today, but may have reflected the author's/creator's attitude or that of the period in which they were written.