Electronic commerce : B2C strategies and models / edited by Steve Elliot
- Bib ID:
- 133508
- Format:
- Book
- Online Version:
- Table of contents
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- Related Online Resources:
- Publisher description
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- Description:
-
- Chichester : John Wiley & Sons, c2002
- xii, 352 p. : ill. ; 24 cm.
- ISBN:
- 0471487058
- Series:
-
- Wiley series in information systems
- John Wiley series in information systems.
- Summary:
-
"In keeping with the successful philosophy of the first edition, Electronic Commerce, Second Annual Edition balances both the technological and strategic aspects of electronic commerce essential to succeeding in today's Internet-based economy. Assuming no background in electronic commerce, this book covers the key technologies used in electronic commerce clearly and concisely. The authors have revised and updated this text to provide the most up-to-the-minute information and resource possible, including thorough discussions of both business-to-consumer and business-to-business electronic commerce. Because companies are using these strategies in a global business environment, discussions of international, legal, ethical, and tax issues are included."--BOOK JACKET.
- Full contents:
-
- Foreword / Peter Keen
- Series Preface / Rudy Hirschheim
- 1. Introduction to B2C Strategies and Models / Steve Elliot
- 2. Internet Retailing in Australia / Steve Elliot
- 3. Internet Retailing in Denmark / Niels Bjorn-Andersen
- 4. Internet Retailing in Greece / Nikolaos Mylonopoulos and Katherine Pramataris
- 5. Internet Retailing in Hong Kong, China / Matthew Lee
- 6. Internet Retailing in the United Kingdom / Bob Galliers and Anne Wiggins
- 7. Internet Retailing in the United States / Don Lloyd Cook, Benz Jacob and Jan Pries-Heje / [et al.]
- 8. Evaluating Websites and Surveying Customers Online / Steve Elliot and Niels Bjorn-Andersen
- 9. Research Model and Theoretical Implications / Steve Elliot
- 10. Conclusion / Steve Elliot.
- Notes:
- Includes bibliographical references (p. 343-346) and index.
- Subject:
- Electronic commerce
- Other authors/contributors:
- Elliot, Steve
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 9999
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