Media Monitors Australia 1904-2004 : the 100-year history of Australia's largest press clipping and broadcast monitoring service / edited by Peter Allen
- Bib ID:
- 3417189
- Format:
- Book
- Online Version:
- Table of contents only
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- Description:
-
- Strawberry Hills, NSW : Media Monitors Australia, 2004
- 312 p. : ill. (some col.) ; 23 cm.
- ISBN:
- 0957943415
- Full contents:
-
- Machine derived contents note: Chapter 1: The Beginning 24
- - The world's first press
- clipping service.
- Chapter 2: A Proud History 31
- - The newspaper evolution and
- the Australian beginning.
- Chapter 3: Buying Country Press Limited 37
- - How Neville Jeffress became
- involved in press clipping.
- Chapter 4: Jeffress and Pidler Merge 49
- - The story behind the emergence
- of Neville Jeffress Pidler Pty Ltd.
- Chapter 5: The Early Years - Melbourne 59
- - NJP expands into Victoria.
- Chapter 6 : The End of an Era 67
- - NJP buys Australia's oldest
- press clipping service.
- Chapter 7: Victoria Struggles 81
- - Troubled times for the
- new Victorian operation.
- Chapter 8: The Information Factory 85
- - NJP expands its Victorian base.
- Chapter 9: Victoria Recovers 89
- - Lawrence takes over.
- Chapter 10: The Parry-Okeden Deal 95
- - Media Monitors joins the group.
- Chapter 11: Brisbane Begins 103
- - The empire spreads north.
- Chapter 12: The Canberra Connection 110
- - How Media Monitors
- captured the national capital.
- Chapter 13: Post June Pidler Musical Chairs 125
- - June Pidler's death brings change.
- Chapter 14: Rob Jeffress Takes Over 133
- - The troubled reign of
- a new CEO.
- Chapter 15: More Musical Chairs 140
- - The hunt for a new CEO.
- Chapter 16: Croll's Joins MM 148
- - NJP Grows.
- Chapter 17: The Push For New Technology 156
- - MM gets its technology right.
- Chapter 18: The Man In The Grey Cardigan 163
- - Paul Williams, MM's
- technology "guru".
- Chapter 19: The Lake Zurich Plan 170
- - How MM found the key to
- a new technology future.
- Chapter 20: A Blindfold Comes Off 179
- - A new technology era.
- Chapter 21: A Bank Robber's Legacy 185
- - The amazing start to press
- clipping in Western Australia.
- Chapter 22: AdTrak added to MM 192
- - Another Parry-Okeden company
- comes on board - then leaves.
- Chapter 23: The Copyright Saga 195
- - A battle royal.
- Chapter 24: The Corporate Re-structure 214
- - Media Monitors finally
- marches to one tune.
- Chapter 25: The Adelaide Connection 223
- - MM negotiates a stormy victory.
- Chapter 26: More Southern Moves 228
- - Tasmania comes in board.
- Chapter 27: Monitoring the Internet 231
- - The Hitwise negotiation.
- Chapter 28: A Wind Of Change 234
- - Why analysis services are a
- pointer to the future.
- Chapter 29: Friends and Directors 239
- - Doug Cameron and Bruce Chapman.
- Chapter 30: The Regionals 247
- - Behind the monitoring scenes
- in rural Australia.
- Chapter 31: Media Monitors People 251
- - Above and beyond the call of duty.
- Chapter 32: An Overseas Odyssey 254
- - Brushing shoulders with the
- world's biggest media monitors.
- Chapter 33: The UK Connection 262
- - Getting started in the UK.
- Chapter 34: The USA 271
- - Henry J. Romeike gets the
- US under way.
- Chapter 35: To The Future 279
- - Media Monitors and
- the road ahead.
- Notes:
- Includes index.
- Subject:
- Other authors/contributors:
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2004
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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