- Bib ID:
- 3800996
- Format:
- Book
- Author:
- Bowie, David, 1951-
- Edition:
- [New ed.].
- Description:
-
- Oxford : Butterworth-Heinemann, 2004
- 350 p. : ill. ; 25 cm.
- ISBN:
-
- Summary:
-
"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages." -- Book Jacket.
- Notes:
-
- Previous ed.: Oxford : Butterworth-Heinemann, 2002.
- Formerly CIP.
- Includes bibliological references and index.
- Subject:
- Hospitality industry -- Marketing
- Other authors/contributors:
- Buttle, Francis
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2004
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