Promoting Your School [microform] : Going beyond PR / Carolyn Warner
- Bib ID:
- 5578113
- Format:
- Book and Microform
- Author:
- Warner, Carolyn
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1994
- 206 p.
- ISBN:
-
- 9780803961203
- 0803961200
- Summary:
-
This handbook offers strategies for school principals who have become the primary marketer for their schools. It is designed to help them draw on school and community resources to build a support base of human, material, and financial capital. Much of the material is based on practicing administrators' responses to a survey sent to "Principals of the Year" in all 50 states. Following the foreword, preface, and introduction, 10 chapters present information on understanding the communication process, marketing the school, building school decision-making teams, conducting needs assessments, improving internal communications, involving parents in the school, creating community outreach programs, producing public-relations publications, enhancing media relations, and planning for and managing crises. Nine sample documents are included. (LMI)
- Notes:
-
- Availability: Corwin Press, Inc., 2455 Teller Road, Thousand Oaks, CA ($29.95).
- Administrators.
- Practitioners.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1994
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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