Media planning in action / Steve Dix
- Bib ID:
- 5741453
- Format:
- Book
- Author:
- Dix, Steve
- Edition:
- 2nd ed.
- Description:
-
- South Melbourne, Vic. : Cengage Learning Australia, c2010
- xi, 127 p. ; 25 cm.
- ISBN:
- 9780170211628
- Full contents:
-
- Ch. 1. Introduction to media planning
- Ch. 2. Media maths
- Ch. 3. Traditional media
- Ch. 4. Conversational media
- Ch. 5. Audience measurement
- Ch. 6. Media measurement for advertising campaigns
- Ch. 7. Frequency distributions and media effectiveness
- Ch. 8. Media research
- Ch. 9. The media plan - target market and objectives
- Ch. 10. The media plan - selecting media categories and vehicles
- Ch. 11. The media plan - scheduling and budgets
- Ch. 12. Compiling and pitching the media plan.
- Subject:
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2010
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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