- Bib ID:
- 950121
- Format:
- Book
- Author:
- Netemeyer, Richard G., 1956-
- Online Version:
- Table of contents
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- Description:
-
- Thousand Oaks, Calif. : Sage Publications, c2003
- xiv, 203 p. : ill. ; 24 cm.
- ISBN:
-
- 0761920269 (C)
- 0761920277 (P)
- Full contents:
-
- 1. Introduction and Overview
- 2. Dimensionality
- 3. Reliability
- 4. Validity
- 5. Steps 1 and 2: Construct Definition and Generating and Judging Measurement Items
- 6. Step 3: Designing and Conducting Studies to Develop a Scale
- 7. Step 4: Finalizing a Scale
- 8. Concluding Remarks.
- Notes:
- Includes bibliographical references (p. 187-194) and index.
- Subject:
- Scaling (Social sciences)
- Other authors/contributors:
-
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2003
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