Catalogue Persistent Identifier
http://nla.gov.au/nla.cat-vn5439118
APA Citation
Pavlik, John V. & Salvucci, Linda M. (1984). Generics versus National Brands An Examination of Frequency of Purchase and Consumer Perceptions. [Washington, D.C.] : Distributed by ERIC Clearinghouse, http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED243136
MLA Citation
Pavlik, John V. and Salvucci, Linda M. Generics versus National Brands [microform] : An Examination of Frequency of Purchase and Consumer Perceptions / John V. Pavlik and Linda M. Salvucci Distributed by ERIC Clearinghouse [Washington, D.C.] 1984 <http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED243136>
Australian/Harvard Citation
Pavlik, John V. & Salvucci, Linda M. 1984, Generics versus National Brands [microform] : An Examination of Frequency of Purchase and Consumer Perceptions / John V. Pavlik and Linda M. Salvucci Distributed by ERIC Clearinghouse [Washington, D.C.] <http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED243136>
Wikipedia Citation
{{Citation
| title=Generics versus National Brands [microform] : An Examination of Frequency of Purchase and Consumer Perceptions / John V. Pavlik and Linda M. Salvucci
| author1=Pavlik, John V
| author2=Salvucci, Linda M
| year=1984
| publisher=Distributed by ERIC Clearinghouse
| language=English
}}








