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Counterfeits of luxury branded products : what are the predictors and purchase intentions / Ian Phau
Bib ID 5739098
Format BookBook, OnlineOnline
Author
Phau, Ian
 
Online Versions
Description Perth, W.A. : School of Marketing, Curtin Business School, [2010] 
24 leaves : ill. ; 30 cm. 
Series

Marketing insights (Perth, W.A.) ; 2010018. 1448-9716

Notes

Working paper series, School of Marketing

Includes bibliographical references (p. 18-22)

Also available in an electronic version via the Internet. Address as at 21/­10/­11: http:/­/­espace.library.curtin.edu.au/­R?func=dbin_jump_full&object_id=153114.

Subjects Product counterfeiting.  |  Brand name products.  |  Consumer behavior - Research.  |  Consumers - Attitudes.  |  Australian
Other authors/contributors Curtin University of Technology. School of Marketing

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Copy: N pbk
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