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Market segmentation [by] Ronald E. Frank, William F. Massy [and] Yoram Wind
Bib ID 1015987
Format BookBook
Author
Frank, Ronald Edward, 1933-
 
Description Englewood Cliffs, N.J., Prentice-Hall [1972] 
xii, 292 p. illus. 25 cm. 
ISBN 0135575796
Series

Prentice-Hall international series in management

Notes

Bibliography: p. 255-279.

Subjects Market segmentation.
Other authors/contributors Wind, Yoram, joint author  |  Massy, William F, joint author
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001 1015987
005 20180919195615.0
008 720314s1972    njua     b    001 0 eng  
010 |a70162351
019 1 |a56492
020 |a0135575796
035 |9(AuCNLDY)55805
035 |a1015987
040 |aLC|beng|cLC|dNSL:R
050 0 0 |aHF5415|b.F687
082 0 0 |a658.8
100 1 |aFrank, Ronald Edward,|d1933-
245 1 0 |aMarket segmentation|c[by] Ronald E. Frank, William F. Massy [and] Yoram Wind.
260 |aEnglewood Cliffs, N.J.,|bPrentice-Hall|c[1972]
300 |axii, 292 p.|billus.|c25 cm.
490 0 |aPrentice-Hall international series in management
504 |aBibliography: p. 255-279.
650 0 |aMarket segmentation.
700 1 |aWind, Yoram,|ejoint author.
700 1 |aMassy, William F,|ejoint author.
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