Catalogue Persistent Identifier
https://nla.gov.au/nla.cat-vn1015987
APA Citation
Frank, Ronald Edward. & Wind, Yoram. & Massy, William F. (1972). Market segmentation. Englewood Cliffs, N.J : Prentice-Hall
MLA Citation
Frank, Ronald Edward. and Wind, Yoram. and Massy, William F. Market segmentation [by] Ronald E. Frank, William F. Massy [and] Yoram Wind Prentice-Hall Englewood Cliffs, N.J 1972
Australian/Harvard Citation
Frank, Ronald Edward. & Wind, Yoram. & Massy, William F. 1972, Market segmentation [by] Ronald E. Frank, William F. Massy [and] Yoram Wind Prentice-Hall Englewood Cliffs, N.J
Wikipedia Citation
{{Citation | title=Market segmentation [by] Ronald E. Frank, William F. Massy [and] Yoram Wind | author1=Frank, Ronald Edward, 1933- | author2=Wind, Yoram | author3=Massy, William F | year=1972 | publisher=Prentice-Hall | language=English }}