TY - BOOK AU - Frank, Ronald Edward, 1933- PB - Prentice-Hall TI - Market segmentation [by] Ronald E. Frank, William F. Massy [and] Yoram Wind T3 - Prentice-Hall international series in management KW - Market segmentation. A2 - Wind, Yoram A2 - Massy, William F CY - Englewood Cliffs, N.J SN - 0135575796 N1 - Bibliography: p. 255-279. PY - 1972 M1 - Accessed from https://nla.gov.au/nla.cat-vn1015987 ER -