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Marketing research and knowledge development : an assessment for marketing management / John G. Myers, William F. Massy, Stephen A. Greyser
Bib ID 1350513
Format BookBook
Author
Myers, John G
 
Description Englewood Cliffs, N.J. : Prentice-Hall, c1980 
xiv, 306 p. : ill. ; 24 cm. 
ISBN 0135576865
Notes

Includes bibliographical references and index.

Subjects Marketing research -- United States.
Other authors/contributors Greyser, Stephen A, joint author  |  Massy, William F, joint author
000 00932cam a2200277 a 4500
001 1350513
005 20180918201731.0
008 800327s1980    njua     b    001 0 eng  
010 |a80013929
019 1 |a1707005
020 |a0135576865
035 |9(AuCNLDY)381597
035 |a1350513
040 |aLC|beng|cLC|dNUN
043 |an-us---
050 0 0 |aHF5415.2|b.M945
082 0 4 |a658.8/3973|219
100 1 |aMyers, John G.
245 1 0 |aMarketing research and knowledge development :|ban assessment for marketing management /|cJohn G. Myers, William F. Massy, Stephen A. Greyser.
260 |aEnglewood Cliffs, N.J. :|bPrentice-Hall,|cc1980.
300 |axiv, 306 p. :|bill. ;|c24 cm.
504 |aIncludes bibliographical references and index.
650 0 |aMarketing research|zUnited States.
700 1 |aGreyser, Stephen A,|ejoint author.
700 1 |aMassy, William F,|ejoint author.
984 |aANL|c658.830973 M996
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