Message effects in communication science / editor, James J. Bradac
- Bib ID:
- 185025
- Format:
- Book
- Online Version:
- Table of contents only
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- Related Online Resources:
- Publisher description
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- Description:
-
- Newbury Park, Calif. : Sage Publications, c1989
- 320 p. ; 23 cm.
- ISBN:
-
- 0803932243
- 0803932251
- Series:
- Sage annual reviews of communication research ; v. 17.
- Full contents:
-
- Machine derived contents note: Preface - James J Bradac
- Introduction - John Waite Bowers
- Message Effects - Joseph N Cappella and Richard L Street Jr
- Theory and Research on Mental Models of Messages
- Methodological Issues in the Study of Message Effects - Anthony Mulac and Dale Kunkel
- Goals, Plans and Discourse Comprehension - Charles R Berger
- Inference-Gathering Knowledge Structures in Message Processing - Kathy Kellerman and Tae-Seop Lim
- Messages and Persuasive Effects - Michael Burgoon
- Message Effects Via Induced Changes in the Structural Need for a Response - Robert E Sanders
- Television Commercials as Mass Media Messages - Esther Thorson
- Message Features and Entertainment Effects - Jennings Bryant
- The Effects of Violent Messages in the Mass Media - Daniel G Linz and Edward Donnerstein
- Message Effects - James J Bradac, Robert Hopper, and John M Wiemann
- Retrospect and Prospect.
- Notes:
-
- "Grew out of a program sponsored by the Research Board at the 1986 meeting of the Speech Communication Association"--Pref.
- Includes bibliographical references.
- Subject:
- Other authors/contributors:
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1989
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