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Message effects in communication science / editor, James J. Bradac
Bib ID 185025
Format BookBook
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Description Newbury Park, Calif. : Sage Publications, c1989 
320 p. ; 23 cm. 
ISBN 0803932243
0803932251
Series

Sage annual reviews of communication research ; v. 17.

Full contents
  • Machine derived contents note: Preface - James J Bradac
  • Introduction - John Waite Bowers
  • Message Effects - Joseph N Cappella and Richard L Street Jr
  • Theory and Research on Mental Models of Messages
  • Methodological Issues in the Study of Message Effects - Anthony Mulac and Dale Kunkel
  • Goals, Plans and Discourse Comprehension - Charles R Berger
  • Inference-Gathering Knowledge Structures in Message Processing - Kathy Kellerman and Tae-Seop Lim
  • Messages and Persuasive Effects - Michael Burgoon
  • Message Effects Via Induced Changes in the Structural Need for a Response - Robert E Sanders
  • Television Commercials as Mass Media Messages - Esther Thorson
 
Notes

"Grew out of a program sponsored by the Research Board at the 1986 meeting of the Speech Communication Association"--Pref.

Includes bibliographical references.

Subjects Mass media -- Psychological aspects.  |  Mass media -- Social aspects.  |  Content analysis (Communication)
Other authors/contributors Bradac, James J  |  Speech Communication Association. Research Board

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