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Gender issues and consumer behavior / Janeen Arnold Costa, editor
Bib ID 1913891
Format BookBook
Description Thousand Oaks : Sage Publications, c1994 
viii, 235 p. : ill. ; 24 cm. 
ISBN 0803953232 (cloth)
0803953240 (paperback)
Full contents
  • 1. Introduction / Janeen Arnold Costa
  • 2. Gender and Genre in the Interpretation of Advertising Text / Barbara B. Stern and Morris B. Holbrook
  • 3. Gender Identity in the Indian Context: A Sociocultural Construction of the Female Consumer / Alladi Venkatesh
  • 4. On Gender Differences in Eating Behavior as Compensatory Consumption / Suzanne C. Grunert
  • 5. Masculinity and the Consumption of Organized Sports / Eileen Fischer and Brenda Gainer
  • 6. The Measurement of Social Comparison to Advertising Models: A Gender Gap Revealed / Mary C. Martin and Patricia F. Kennedy
  • 7. Division of Financial Responsibility in Baby Boomer Couples: Routine Tasks Versus Investments / George S. Bobinski, Jr. and Amardeep Assar
  • 8. Children's Apprehension and Comprehension: Gender Influences on Computer Literacy and Attitude Structures Toward Personal Computers / Gary J. Bamossy and Paul G. W. Jansen.
  • 9. Construction of a Meaningful Wedding: Differences in the Priorities of Brides and Grooms / Tina M. Lowrey and Cele Otnes
  • 10. Gender Dimensions of the Alphabetic Characters With Implications for Branding / Teresa M. Pavia and Janeen Arnold Costa
 
Notes

Includes bibliographical references.

Subjects Consumer behavior.  |  Sex differences.
Other authors/contributors Costa, Janeen Arnold

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