Gender issues and consumer behavior / Janeen Arnold Costa, editor
- Bib ID:
- 1913891
- Format:
- Book
- Description:
-
- Thousand Oaks : Sage Publications, c1994
- viii, 235 p. : ill. ; 24 cm.
- ISBN:
-
- 0803953232 (cloth)
- 0803953240 (paperback)
- Full contents:
-
- 1. Introduction / Janeen Arnold Costa
- 2. Gender and Genre in the Interpretation of Advertising Text / Barbara B. Stern and Morris B. Holbrook
- 3. Gender Identity in the Indian Context: A Sociocultural Construction of the Female Consumer / Alladi Venkatesh
- 4. On Gender Differences in Eating Behavior as Compensatory Consumption / Suzanne C. Grunert
- 5. Masculinity and the Consumption of Organized Sports / Eileen Fischer and Brenda Gainer
- 6. The Measurement of Social Comparison to Advertising Models: A Gender Gap Revealed / Mary C. Martin and Patricia F. Kennedy
- 7. Division of Financial Responsibility in Baby Boomer Couples: Routine Tasks Versus Investments / George S. Bobinski, Jr. and Amardeep Assar
- 8. Children's Apprehension and Comprehension: Gender Influences on Computer Literacy and Attitude Structures Toward Personal Computers / Gary J. Bamossy and Paul G. W. Jansen.
- 9. Construction of a Meaningful Wedding: Differences in the Priorities of Brides and Grooms / Tina M. Lowrey and Cele Otnes
- 10. Gender Dimensions of the Alphabetic Characters With Implications for Branding / Teresa M. Pavia and Janeen Arnold Costa
- 11. Gender and Consumption: Transcending the Feminine? / A. Fuat Firat.
- Notes:
- Includes bibliographical references.
- Subject:
- Other authors/contributors:
- Costa, Janeen Arnold
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1994
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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