Opportunity spotting : creativity for corporate growth / Nigel MacLennan
- Bib ID:
- 1948276
- Format:
- Book
- Author:
- MacLennan, Nigel, 1961-
- Description:
-
- Aldershot, Hampshire [England] ; Brookfield, VT : Gower, c1994
- ix, 150 p. : ill. ; 31 cm.
- ISBN:
- 0566074974
- Summary:
-
Ideas are the life blood of every organization. Whether it's the search for new products and services or the need to adapt to rapidly changing markets, the company that fails to exploit available opportunities is doomed. This unusual new book sets out a systematic approach to opportunity-seeking. It provides strategies for generating ideas and openings in a wide range of contexts. Practising the creativity he preaches, Dr MacLennan uses cartoon-style illustrations, real-life commercial examples and exercises designed to develop the reader's own skill. In addition to describing techniques for identifying opportunities, he shows how to recognize those with the greatest potential, how to overcome the inevitable barriers, how to turn promising ideas into actual revenue - and how to achieve an organizational culture in which everyone becomes opportunity-minded.
- Full contents:
-
- Pt. I. Generating opportunities. 1. External sources. 2. Internal sources. 3. Psychological strategies. 4. Enhancing opportunities
- Pt. II. Evaluating and implementing opportunities. 5. Techniques of evaluation. 6. Overcoming barriers to implementation. 7. Implementing and developing opportunities
- 8. Conclusion.
- Notes:
- Includes bibliographical references (p. 139-140) and index.
- Subject:
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1994
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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