National Library of Australia

Due to major building activity, some collections are unavailable. Please check your requests before visiting. Learn more.

<< Previous record  /  Next record >>
Record 5 of 10
You must be logged in to Tag Records
Concept marketing for communities : capitalizing on underutilized resources to generate growth and development / Rhonda Phillips
Bib ID 227105
Format BookBook
Author
Phillips, Rhonda G
 
Description Westport, Conn. : Praeger, 2002 
xiv, 166 p. : ill., map ; 25 cm. 
ISBN 0275967980 (alkaline paper)
Full contents
  • 1. Introduction
  • 2. Popular Culture
  • 3. Corporate Iconicism
  • 4. Retail-Based Development for Structuring the Concept
  • 5. Building on Tradition
  • 6. Creating the Surrealistic
  • 7. Pulling It All Together: Ideas and Implications for Communities.
 
Notes

Includes bibliographical references (p. [151]-162) and index.

Subjects Community development.  |  Place marketing.

Online

    In the Library

    Request this item to view in the Library's reading rooms using your library card. To learn more about how to request items watch this short online video Help Video.

    Details Collect From
    YY 307.14 P562 Main Reading Room

    Order a copy

    - Copyright or permission restrictions may apply. We will contact you if necessary.

    Help Video To learn more about Copies Direct watch this short online video Help Video.
    close Can I borrow items from the Library?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    close What can I get online?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    close Can I get copies of items from the Library?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    Aboriginal and Torres Strait Islander Flags
    Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.