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Consumer image and attitude [by] John G. Myers
Bib ID 2484539
Format BookBook
Author
Myers, John G
 
Description [Berkeley, Calif.] Institute of Business and Economic Research [1968] 
xii, 167 p. illus. 23 cm. 
Series

Publications of the Institute of Business and Economic Research, University of California.

IBER special publications.

Notes

At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.

Bibliography: p. 145-167.

Subjects Consumers.
Other authors/contributors University of California, Berkeley. Graduate School of Business Administration
Also Titled

Research program in marketing.

000 01212cam a22003011  4500
001 2484539
005 20180919053312.0
008 681212s1968    caua     b    00010 eng  
010 |a68063807
019 1 |a13789
035 |9(AuCNLDY)43804
035 |a2484539
050 0 0 |aHB801|b.M9
082 0 |a658.83
100 1 |aMyers, John G.
245 1 0 |aConsumer image and attitude|c[by] John G. Myers.
260 |a[Berkeley, Calif.]|bInstitute of Business and Economic Research|c[1968]
300 |axii, 167 p.|billus.|c23 cm.
490 1 |a"A publication of the Institute of Business and Economic Research, University of California."
490 1 |aIBER special publications
500 |aAt head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
504 |aBibliography: p. 145-167.
650 0 |aConsumers.
710 2 |aUniversity of California, Berkeley.|bGraduate School of Business Administration.
740 0 1 |aResearch program in marketing.
830 0 |aPublications of the Institute of Business and Economic Research, University of California.
830 0 |aIBER special publications.
984 |aANL|c658.83 M996 <00508485>
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Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.