TY - BOOK AU - Myers, John G PB - Institute of Business and Economic Research TI - Consumer image and attitude [by] John G. Myers T3 - Publications of the Institute of Business and Economic Research, University of California. T3 - IBER special publications. KW - Consumers. A2 - University of California, Berkeley. Graduate School of Business Administration CY - [Berkeley, Calif.] N1 - At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley. N1 - Bibliography: p. 145-167. PY - 1968 M1 - Accessed from https://nla.gov.au/nla.cat-vn2484539 ER -