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Consumer image and attitude [by] John G. Myers
Bib ID 2484539
Format BookBook
Author
Myers, John G
 
Description [Berkeley, Calif.] Institute of Business and Economic Research [1968] 
xii, 167 p. illus. 23 cm. 
Series

Publications of the Institute of Business and Economic Research, University of California.

IBER special publications.

Notes

At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.

Bibliography: p. 145-167.

Subjects Consumers.
Other authors/contributors University of California, Berkeley. Graduate School of Business Administration
Also Titled

Research program in marketing.

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