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Cases in marketing and marketing communication / Charles Patti
Bib ID 3103347
Format BookBook
Author
Patti, Charles
 
Description Frenchs Forest, N.S.W. : Pearson Education Australia, c2003 
xvi, 141 p. : ill. ; 30 cm. 
ISBN 1741031818
Notes

At head of title: A Pearson Education Australia Custom book.

"Compiled from: Case 1. Amouage, the truly generous gift ... Case 14. Sunshine Sugar Company".

Subjects Marketing -- Case studies.  |  Communication in marketing -- Case studies.
Other authors/contributors Queensland University of Technology. Faculty of Business
Available From Unit 4, Level 2, 14 Aquatic Dr., Frenchs Forest NSW 2086 
000 00893cam a2200217 a 4500
001 3103347
005 20040914100933.0
008 040514s2003    xnaa          000 0 eng  
020 |a1741031818
037 |bUnit 4, Level 2, 14 Aquatic Dr., Frenchs Forest NSW 2086
040 |aANL|beng|dANL|dANL
082 0 4 |a658.80722|222
100 1 |aPatti, Charles.
245 1 0 |aCases in marketing and marketing communication /|cCharles Patti.
260 |aFrenchs Forest, N.S.W. :|bPearson Education Australia,|cc2003.
300 |axvi, 141 p. :|bill. ;|c30 cm.
500 |aAt head of title: A Pearson Education Australia Custom book.
500 |a"Compiled from: Case 1. Amouage, the truly generous gift ... Case 14. Sunshine Sugar Company".
650 0 |aMarketing|vCase studies.
650 0 |aCommunication in marketing|vCase studies.
710 2 |aQueensland University of Technology.|bFaculty of Business.
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