Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley
- Bib ID:
- 3292513
- Format:
- Book
- Related Online Resources:
-
- Table of contents
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Publisher description
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Table of contents
- Description:
-
- Mahwah, N.J. : L. Erlbaum Associates, 2004
- xxiii, 415 pages : illustrations ; 24 cm.
- ISBN:
- 0805848266 (alkaline paper)
- Series:
- Advertising and consumer psychology.
- Full contents:
-
- Machine derived contents note: Sports Marketing and the Psychology of Marketing Communications
- Lynn R. Kahle and Chris Riley, Editors
- Forward by Laurence Chalip
- Preface by Lynn Kahle and Chris Riley
- Consumer Behavior
- 1. Exploration of Consumption and Communication Communities In Sports Marketing, by Tao Sun, Department of Communication, Emerson College; Seounmi Han Youn, School of Communication, University of North Dakota, and William D. Wells, School of Journalism and Mass Communication, University of Minnesota
- 2. Fanatical Consumption: An Investigation of the Behavior of Sports Fans Through Textual Data, by Scott W. Kelley and Kelly Tian, University of Kentucky
- 3.W︡e are number one! ̋The phenomenon of Basking-In-Reflected-Glory and its implications for sports marketing by Vassilis Dalakas, Berry College, Robert Madrigal, University of Oregon, and Keri L. Anderson, Berry College,
- 4.Risky Sports: Making the Leap, by Aviv Shoham, Marketing, University of Haifa, Gregory M. Rose, Dept. of Marketing, University of Mississippi, and Lynn R. Kahle, Dept. of Marketing, University of Oregon
- IV. Sports Celebrity Endorsements
- 5.The Strategic Use of Celebrity Athlete Endorsers In Print Media:
- A Historical Perspective, by Melinda J. Jones, The University of Notre Dame, and
- David W. Schumann, The University of Tennessee
- 6.The Effects of Multiple Product Endorsements by Celebrities on Consumer Attitudes and Intentions: An Extension, by Ainsworth A. Bailey, College of Business Administration, The University of Iowa, and Catherine A. Cole, College of Business Administration, The University of Iowa
- 7.Magic Johnson and Mark McGwire: The power of identification with sports celebrities, by Michael D. Basil, Faculty of Management, University of Lethbridge, and William J. Brown, Dean, College of Communication and the Arts, Regent University
- V. The Consequences of Sponsorship
- 8.Seven Psychological Mechanisms through which Sponsorship can Influence Consumers, by John W. Pracejus. University of Alberta
- 9.Its̕ Gotta Be The Shoes: A Comparative Analysis of the Relationships with Nike and Reebok on Two College Athletic Programs by Carla Lloyd, Syracuse University, and
- 10.American Consumer Attitudes toward Corporate Sponsorship of Sporting Events by Lance Kinney, Advertising and Public Relations, University of Alabama, and Stephen R. McDaniel, Department of Kinesiology, University of Maryland
- 11.Do Sport Sponsorship Announcements Influence Firm Stock Prices? By Lance Kinney, University of Alabama, Stephen R. McDaniel, University of Maryland-College Park, and Gregg Bell, University of Alabama
- 12.A Review of Team Identification and Its Influence on Consumers ̕Responses Toward Corporate Sponsors, by Robert Madrigal, Dept. of Marketing, University of Oregon
- VI. Marketing Strategy
- 13.Teams as Brands: A Review of the Sports Licensing Concept
- By Rick Burton, Universiy of Oregon
- 14.SportNEST: A Nested Approach to Segmenting the Sport Consumer Market, by Mick Jackowski, GreenPlay, LLC, and Dianna P. Gray, University of Northern Colorado
- 15.UNDERSTANDING AMBUSH MARKETING: IMPLICATIONS OF INFORMATION PROCESSING, by Vassilis Dalakas, Berry College, Robert Madrigal, University of Oregon, and Rick Burton, University of Oregon
- Social Issues and Sports Marketing
- 16.Aggressive Marketing: Interrogating the use of Violence in Sport Related Advertising,
- By Steven J. Jackson, School of Physical Education, University of Otago, and David L. Andrews, Department of Kinesiology, University of Maryland
- 17.Smoke and Ashes: The Regulation of Tobacco Sport Sponsorships in Canada by Timothy Dewhirst, University of Guelph
- 18.Social marketing of Sport by John J. Jackson, University of Victoria
- 19.Teenagers̕ Perceptions of the Influence of Advertising and Price versus Peers, Parents, and Personal Choice on Their Purchases of Brand Name Athletic Shoes and Clothing by Timothy Meyer, University of Wisconsin, Green Bay, Katheryn Meyer, University of Nebraska, and Thomas Donahue, Virginia Commonwealth University.
- Notes:
- Includes bibliographical references and indexes.
- Subject:
- Other authors/contributors:
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2004
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Loading...