National Library of Australia

Opening hours Australia Day long weekend: Saturday 25 & Sunday 26 January: Library open during regular opening hours; Monday 27 January: All Reading Rooms closed, Bookshop & Exhibition Galleries open from 9am-5pm.

<< Previous record  /  Next record >>
Record 7 of 8
You must be logged in to Tag Records
Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley
Bib ID 3292513
Format BookBook
Related Online
Resources
Description Mahwah, N.J. : L. Erlbaum Associates, 2004 
xxiii, 415 pages : illustrations ; 24 cm. 
ISBN 0805848266 (alkaline paper)
Series

Advertising and consumer psychology.

Full contents
  • Machine derived contents note: Sports Marketing and the Psychology of Marketing Communications
  • Lynn R. Kahle and Chris Riley, Editors
  • Forward by Laurence Chalip
  • Preface by Lynn Kahle and Chris Riley
  • Consumer Behavior
  • 1. Exploration of Consumption and Communication Communities In Sports Marketing, by Tao Sun, Department of Communication, Emerson College; Seounmi Han Youn, School of Communication, University of North Dakota, and William D. Wells, School of Journalism and Mass Communication, University of Minnesota
  • 2. Fanatical Consumption: An Investigation of the Behavior of Sports Fans Through Textual Data, by Scott W. Kelley and Kelly Tian, University of Kentucky
  • 3.W︡e are number one! ̋The phenomenon of Basking-In-Reflected-Glory and its implications for sports marketing by Vassilis Dalakas, Berry College, Robert Madrigal, University of Oregon, and Keri L. Anderson, Berry College,
  • 4.Risky Sports: Making the Leap, by Aviv Shoham, Marketing, University of Haifa, Gregory M. Rose, Dept. of Marketing, University of Mississippi, and Lynn R. Kahle, Dept. of Marketing, University of Oregon
  • IV. Sports Celebrity Endorsements
 
Notes

Includes bibliographical references and indexes.

Subjects Communication in marketing.  |  Sports -- United States -- Marketing.  |  Sports -- United States -- Psychological aspects.
Other authors/contributors Kahle, Lynn R  |  Riley, Chris, 1958-

Online

    In the Library

    Request this item to view in the Library's reading rooms using your library card. To learn more about how to request items watch this short online video Help Video.

    Details Collect From
    YY 338.43 S764
    Copy: hbk
    Main Reading Room

    Order a copy

    - Copyright or permission restrictions may apply. We will contact you if necessary.

    Help Video To learn more about Copies Direct watch this short online video Help Video.
    close Can I borrow items from the Library?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    close What can I get online?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    close Can I get copies of items from the Library?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    Aboriginal and Torres Strait Islander Flags
    Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.