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Business growth strategies for Asia Pacific / Willie Chien, Stan Shih, Po-Young Chu
Bib ID 3532581
Format BookBook
Author
Chien, Willie
 
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Description Singapore ; Hoboken, NJ : Wiley, 2005 
xiv, 264 p. : ill. ; 24 cm. 
ISBN 0470821728
Summary

"This book proposes several innovative models and ideas to help readers measure and analyze market opportunities in Asia, and provides valuable insights into consumer behavior, value-chain analysis, innovation capabilities and cost benchmarks within an Asian context. The authors introduce a comprehensive methodology for formulating and implementing a business strategy built around having the right people in the right organizational structure. In adapting Western management theory and practice to the specific needs of the Asian market environment, this book will prove invaluable to anyone wishing to do business in the Asia Pacific region."--BOOK JACKET.

Full contents
  • Machine derived contents note: Acknowledgements.
  • Foreword.
  • Preface.
  • List of Abbreviations.
  • Introduction.
  • Part I: A Macroscopic View Of The Asia Pacific Region.
  • Chapter 1. Strategic Viewpoints on Asia Pacific.
  • Case Study: GE vs. Haier.
  • Chapter 2. Understanding Asian Culture and Business Practice.
  • Case Study: Singapore Airline vs. British Airways.
 
Notes

Formerly CIP.

Includes bibliographical references (p. [255]-257) and index.

Subjects Business planning -- Asia.  |  Business planning -- Pacific Area.  |  Strategic planning -- Asia.  |  Strategic planning -- Pacific Area.  |  Corporations -- Asia -- Growth.  |  Corporations -- Pacific Area -- Growth.
Other authors/contributors Shi, Zhenrong, 1944-  |  Chu, Po-Young

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