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Scenarios and strategic management / by Michel Godet ; translated from the French by David Green and Alan Rodney
Bib ID 36581
Format BookBook
Author
Godet, Michel
 
Uniform Title Prospective et planification strategique. English
Description London ; Boston : Butterworths, 1987 
xviii, 210 p. : ill. ; 25 cm. 
ISBN 0408028904
Full contents
  • Scenarios
  • From forecasting to la prospective: pluralism and complementarities
  • Scenarios method
  • Identifying the key variables: structural analysis
  • Understanding the actors' strategies: analysis of past and future plans
  • Reducing uncertainty: expert consensus methods
  • Strategic management
  • Origins and aims of strategic management
  • Classical diagnosis: internal auditing and external assessment
  • Strategic positioning of the business portfolio
 
Notes

Translation of: Prospective et planification strategique.

Includes index.

Bibliography: p. 207-210.

Subjects Strategic planning.  |  Forecasting.
Also Titled

Prospective et planification strategique

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