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Winning the mom market in Indonesia : strategi membidik pasar ibu / Hermawan Kartajaya ... [et al.]
Bib ID 3674985
Format BookBook
Author
Kartajaya, Hermawan, 1947-
 
Description Jakarta : Gramedia Pustaka Utama, 2005 
xx, 199 p. : ill. ; 23 cm. 
ISBN 9792214445
Invalid ISBN 9789792214444
Notes

In Indonesian with English terms.

Subjects Women consumers -- Indonesia.  |  Housewives as consumers -- Indonesia.  |  Consumer behavior -- Indonesia.  |  Women in marketing -- Indonesia.  |  Women in the advertising industry -- Indonesia.  |  Women -- Indonesia -- Economic conditions.  |  Mass media and women -- Indonesia.  |  Women's periodicals, Indonesian.  |  Television talk shows -- Indonesia.  |  Television and women -- Indonesia.

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