TY - BOOK AU - Frank, Ronald Edward, 1933- PB - MIT Press TI - An econometric approach to a marketing decision model [by] Ronald E. Frank and William F. Massy KW - Marketing -- Mathematical models. A2 - Massy, William F CY - Cambridge, Mass SN - 026206037X N1 - Bibliography: p. 221. PY - 1971 M1 - Accessed from https://nla.gov.au/nla.cat-vn376947 ER -