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The IPSOS Mackay report [electronic resource]
Bib ID 3795400
Format JournalJournal, OnlineOnline
Uniform Title IPSOS Mackay report (Online)
Online Access
Online Versions
Access Conditions Restricted to onsite clients in the State Library of New South Wales Reading Room until July 2007. After July 2007 latest 12 months only restricted to onsite clients in the State Library of New South Wales Reading Room. 
Description North Sydney, N.S.W. : IPSOS Australia, 2003- 
Series

PANDORA electronic collection

Technical Details

Mode of access: Internet via World Wide Web. On 4/7/12 current years' issues available to subscribers only from website of IPSOS Australia at: http://www.ipsos.com.au/marketing/mackay.aspx 

Summary

"Our Founding Director, noted social researcher, psychologist and author, Hugh Mackay, has been investigating the mind and mood of Australians to provide the “big picture” to Australian decision-makers for more than 25 years. Through The Ipsos Mackay Report , our flagship syndicated product, we investigate social trends to deliver valuable insights to more than 75 leading Australian organisations including consumer goods companies, media organisations, advertising agencies, financial institutions, government departments, professional associations and educational institutions. Marketers and strategists alike know how essential it is to understand the mind and mood of their marketplace, whether it is a marketplace of products or ideas. The Ipsos Mackay Report is used to inform advertising and communication campaigns and kick start product development initiatives; it serves as an excellent briefing for C-suite and overseas executives looking for clear insight into the mind and mood of Australians. In short, the Ipsos Mackay Report provides the ?Big Picture? to the big thinkers who are facing the big issues of the day." Publisher site.

Numbering Note Some issues lack numbering. 
Notes

Title from title screen (viewed 30th June 2006).

Each issue also has a distinctive title. "Mind & mood" is a title issued annually, usually every June.

Aug. 2003-report no. 115 (March 2005) edited by Hugh Mackay. edited by Randall Pearce.

At foot of title on each issue: Exploring the Mind & Mood of Australia.

From Aug. 2003-Dec. 2008 also available in print.

Selected for archiving

Life Dates Aug. 2003- 
Former Title

Mackay report

Frequency Frequency varies 
Subjects Australians -- Attitudes -- Research -- Periodicals.  |  Public opinion -- Australia -- Periodicals.  |  Australia -- Social conditions -- Periodicals.  |  Australian
Other authors/contributors Mackay, Hugh, 1938-  |  Pearce, Randall  |  IPSOS Australia Pty Ltd
Also Titled

IPSOS Mackay report [electronic resource] : exploring the Mind & Mood of Australia

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