The IPSOS Mackay report [electronic resource]
- Bib ID:
- 3795400
- Format:
- Journal
- Uniform Title:
- IPSOS Mackay report (Online)
- Online Access:
- Archived version
- Related Online Resources:
- Publisher site
- Access Conditions:
- Restricted to onsite clients in the State Library of New South Wales Reading Room until July 2007. After July 2007 latest 12 months only restricted to onsite clients in the State Library of New South Wales Reading Room.
- Description:
- North Sydney, N.S.W. : IPSOS Australia, 2003-
- Series:
- PANDORA electronic collection
- Technical Details:
- Mode of access: Internet via World Wide Web. On 4/7/12 current years' issues available to subscribers only from website of IPSOS Australia at: http://www.ipsos.com.au/marketing/mackay.aspx
- Summary:
-
"Our Founding Director, noted social researcher, psychologist and author, Hugh Mackay, has been investigating the mind and mood of Australians to provide the "big picture" to Australian decision-makers for more than 25 years. Through The Ipsos Mackay Report , our flagship syndicated product, we investigate social trends to deliver valuable insights to more than 75 leading Australian organisations including consumer goods companies, media organisations, advertising agencies, financial institutions, government departments, professional associations and educational institutions. Marketers and strategists alike know how essential it is to understand the mind and mood of their marketplace, whether it is a marketplace of products or ideas. The Ipsos Mackay Report is used to inform advertising and communication campaigns and kick start product development initiatives; it serves as an excellent briefing for C-suite and overseas executives looking for clear insight into the mind and mood of Australians. In short, the Ipsos Mackay Report provides the ?Big Picture? to the big thinkers who are facing the big issues of the day." Publisher site.
- Numbering Note:
- Some issues lack numbering.
- Notes:
-
- At foot of title on each issue: Exploring the Mind & Mood of Australia.
- Aug. 2003-report no. 115 (March 2005) edited by Hugh Mackay.
edited by Randall Pearce. - Each issue also has a distinctive title. "Mind & mood" is a title issued annually, usually every June.
- Title from title screen (viewed 30th June 2006).
- From Aug. 2003-Dec. 2008 also available in print.
- Selected for archiving
- Life Dates:
- Aug. 2003-
- Former Title:
- Mackay report
- Frequency:
- Frequency varies
- Subject:
- Other authors/contributors:
- Also Titled:
- IPSOS Mackay report [electronic resource] : exploring the Mind & Mood of Australia
- Copyright:
-
Copyright varies by issue and article
Copyright varies with each issue and article. You may have full rights to copy, or may be able to copy only under some circumstances, for example a portion for research or study. Order a copy where circumstances allow through Copies Direct or Contact us for further information.
- Reason for copyright status:
- Serials have an open range of dates.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.