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The Mackay report [electronic resource]
Bib ID 3795401
Format JournalJournal, OnlineOnline
Online Access
Online Versions
Description Bathurst, N.S.W. : H.C. Mackay Pty Ltd., 1979-2002 
Series

PANDORA electronic collection

Technical Details

Mode of access: Internet via World Wide Web. On 30/6/2006 current years' issues available to subscribers only from website of IPSOS Australia at: http://www.ipsos.com.au/mackay_report.aspx 

Summary

The noted social researcher, psychologist and author, Hugh Mackay, investigates social trends to deliver valuable insights to leading Australian organisations including consumer goods companies, media organisations, advertising agencies, financial institutions, government departments, professional associations and educational institutions. The Mackay Report provides information for marketing based on its research of Australian society and attitudes.

Numbering Note Some issues lack numbering. 
Notes

Title from title screen (viewed 30th June 2006).

Each issue also has a distinctive title. "Mind & mood" is a title issued annually, usually every June.

At foot of title on each issue: Exploring the Mind & Mood of Australia.

Originally issued in paper.

Place of publication and name of publisher varies.

Selected for archiving

Life Dates Mar. 1979-June 2003 
Later Title

IPSOS Mackay report

Frequency Frequency varies 
Subjects Australians -- Attitudes -- Research -- Periodicals.  |  Public opinion -- Australia -- Periodicals.  |  Australia -- Social conditions -- Periodicals.
Other authors/contributors Mackay, Hugh, 1938-  |  H.C. Mackay Pty Ltd  |  Mackay Research Pty. Limited
Also Titled

Mackay report : exploring the Mind & Mood of Australia [electronic resource]

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