Advertising and societies : global issues / Katherine Toland Frith and Barbara Mueller
- Bib ID:
- 3892125
- Format:
- Book
- Author:
- Frith, Katherine Toland
- Description:
-
- New York : P. Lang, c2002, 2006
- 305 p. : ill. ; 23 cm.
- ISBN:
- 0820462071
- Series:
- Digital formations, 1526-3169 ; vol. 14.
- Summary:
-
"Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use."--BOOK JACKET.
- Full contents:
-
- Ch. 1. International Advertising and Globalization
- Ch. 2. The Globalization Scenario
- Ch. 3. Advertising and Culture
- Ch. 4. Advertising's Economic, Political, and Media Environments
- Ch. 5. Advertising and Regulatory Systems
- Ch. 6. Global Consumer Issues
- Ch. 7. Advertising and Representations of "The Other"
- Ch. 8. Children as Consumers: The Purchasing Power of the Children's Market
- Ch. 9. Advertising of Controversial Products
- Ch. 10. Advertising and Gender Representation
- Ch. 11. The Commercialization of Societies
- Ch. 12. The End of Reality.
- Notes:
- Includes bibliographical references and index.
- Subject:
- Other authors/contributors:
- Mueller, Barbara, 1958-
- Copyright:
-
Edition Out of Copyright
You may have full rights to copy, or may be able to copy only under some circumstances, for example a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Since 1892
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Presumed date of death of creator (latest date):
- 1882
- Published status:
- Published
- Publication date:
- 1966
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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