Cool off in Tasmania : avge. temperature in the hottest month 62.3° / Harry Kelly
- Bib ID:
- 3995051
- Format:
- Picture
- Author:
- Kelly, Harry, 1896-1967
- Online Version:
- National Library of Australia digitised item. POSTER 2023-849 copy
- Description:
-
- [Australia : [company name obscured] Day Ltd., [1929]
- 1 poster : colour lithograph ; 102 x 37 cm.
- Summary:
-
Artwork depicting a man smoking a pipe, surrounded by luggage with a ship in the background, pointing to a thermometer reading 62.3 degrees fahrenheit (equivalent to 16.8 degree celsius). The flyer for "Tasmania the Wonderland," a 2013 poster exhibition at the Morris Miller Library, University of Tasmania notes that this poster "was intended as a departure from scenery and trout fishing images. In this poster the Tasmanian Government Tourist Bureau was returning to the notion of Tasmania as the 'Sanatorium of the South,' which had been used to advertise Tasmania in the 19th century." In an interview in 1969, E.T. Emmett (1871-1970), director of the Tasmanian Government Tourist Bureau, recalled coming up with the 'cool off' slogan as a way of targeting people from the warmer states. He "instructed the youth who was sending them out around Australia to send them only to Queensland and Western Australia, for goodness sake don't put them any further South!! And then to my horror once when I was visiting Victoria I went up to Ballarat and walking down Sturt Street - it was a snow storm - there was my poster staring me in the face: "Cool off in Tasmania."' (http://www.events.utas.edu.au/__data/assets/pdf_file/0011/416846/Poster-exhibition.pdf, viewed October 2016).
- Biography/History:
-
A WWI soldier who fought at Gallipoli, Kelly was known for his landscape and portrait paintings. He was also an advertising manager for Cadbury-Fry-Pascal Pty Ltd for over twenty years and was a life member of the Art Society of Tasmania.
- Notes:
-
- Poster signed: Harry Kelly.
- POSTER 2023-849 copy Also available online https://nla.gov.au/nla.obj-137302502
- Subject:
- Also Titled:
- Average temperature in the hottest month 62.3 degrees.
- Copyright:
-
Out of Copyright
If you wish to copy or order copies, contact us.
- Reason for copyright status:
- Since 1979 [Created/Published Date + 50 Years]
Copyright status was determined using the following information:
- Material type:
- Artistic
- Published status:
- Published
- Publication date:
- 1929
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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