Catalogue Persistent Identifier
https://nla.gov.au/nla.cat-vn404232
APA Citation
Massy, William F. & Montgomery, David B. & Morrison, Donald G. (1970). Stochastic models of buying behavior. Cambridge, Mass : M.I.T. Press
MLA Citation
Massy, William F. and Montgomery, David B. and Morrison, Donald G. Stochastic models of buying behavior [by] William F. Massy, David B. Montgomery [and] Donald G. Morrison M.I.T. Press Cambridge, Mass 1970
Australian/Harvard Citation
Massy, William F. & Montgomery, David B. & Morrison, Donald G. 1970, Stochastic models of buying behavior [by] William F. Massy, David B. Montgomery [and] Donald G. Morrison M.I.T. Press Cambridge, Mass
Wikipedia Citation
{{Citation | title=Stochastic models of buying behavior [by] William F. Massy, David B. Montgomery [and] Donald G. Morrison | author1=Massy, William F | author2=Montgomery, David B. (David Bruce) | author3=Morrison, Donald G | year=1970 | publisher=M.I.T. Press | language=English }}